Sustainability and climate change are rising up the agenda. They’re no longer confined to the science sections of our news websites. It’s something that new audiences – especially millennials and Gen Zs – care deeply about.
In a recent survey, nearly half of all young people ranked climate change and the destruction of nature as the most serious issue affecting the world today, more pressing than war or inequality (World Economic Forum, 2017). It’s also something that’s keeping them up at night. 62% of young Britons said climate change made them fearful for the future (Broadbent et al. 2017). And, from sharing rides to renting goods, young people are actively trying to find new ways to deal with today’s environmental reality (Euromonitor International, 2018).
But it’s not just in surveys that young people are telling the world how much they care. In the recent school strikes, masses of young people globally took to the streets to protest the lack of action being taken on climate change.
Environmental issues are the stories of this generation. We’re calling on you to tell those stories.