Simon Amstell’s absurdist mockumentary imagined a future Britain that has become entirely vegan. Through satire of the classic British television documentary, he traced the very real beginnings and the potential future of veganism, both mocking the tactics and characters of the movement whilst also delivering a strong argument for it. The comedy format brings a fresh edge to a well-known cause and diverges from the often solemn vegan polemic that tends to fall on deaf ears.

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